Global Survey Shows 60% Want Green Transportation

A global survey conducted in March shows that 60% of people "would choose to by a green car over a dream car, even if money was no object."

Public transport, walking and bike riding are no doubt more popular in all these markets for similar reasons... the environment, exercise and economics. But in the case of Japan there is another important factor at work, one that has implications for the auto industry. The younger generation is moving away from personal transport. From the late teens to around 30, we see much less inclination to own a vehicle. These young people are environmentally aware and would rather spend their money on mobiles and clothes, taking public transport and creating a 'cocoon' with their mobiles or iPods. This is a real change from other generations.

Says Shinya Goto Head of Synovate Japan's Motor research team, conductors of the survey.

A global survey conducted in March shows that 60% of people "would choose to by a green car over a dream car, even if money was no object."

Public transport, walking and bike riding are no doubt more popular in all these markets for similar reasons... the environment, exercise and economics. But in the case of Japan there is another important factor at work, one that has implications for the auto industry. The younger generation is moving away from personal transport. From the late teens to around 30, we see much less inclination to own a vehicle. These young people are environmentally aware and would rather spend their money on mobiles and clothes, taking public transport and creating a 'cocoon' with their mobiles or iPods. This is a real change from other generations.

Says Shinya Goto Head of Synovate Japan's Motor research team, conductors of the survey.