Whatever the merits or otherwise of the practical implementations of Japanese environmental awareness (e.g. my local neighborhood's definition of "burnable" trash, which includes plastic that produces noxious fumes when incinerated), anything with "eco" in its name or description immediately has a stronger sales position than anything without. Witness the "eco-point" system, whereby anyone trading in their old "clunker" air-conditioner, fridge or TV for a new "eco" model would collect "eco points". Sales of such items shot up and people happily collected their "eco points".
